Built by founders, for founders.

We started 2TM to invest the way we wish someone had invested in us; with curiosity, creativity and conviction.

Our approach is simple, we invest in people, not spreadsheets.

Through hands-on ownership, strategic input and access to a powerful network, we help our portfolio companies accelerate growth while staying true to their vision.

Capital is easy to find. The right partners aren’t.

Our investments

We partner with founders who challenge convention and shape the markets of tomorrow.

Together, these brands embody what 2TM stands for; creativity guided by discipline and ambition grounded in purpose.

Each venture reflects a different side of our philosophy: the courage to experiment, the patience to refine and the belief that true growth happens when vision meets execution.

We build with intention, we scale with empathy and we never lose sight of the bigger picture which is to create companies that don’t just succeed in the market, but leave a lasting mark on culture.

  • Our investments

    We partner with founders who challenge convention and shape the markets of tomorrow.

    Together, these brands embody what 2TM stands for; creativity guided by discipline and ambition grounded in purpose.

    Each venture reflects a different side of our philosophy: the courage to experiment, the patience to refine and the belief that true growth happens when vision meets execution.

    We build with intention, we scale with empathy and we never lose sight of the bigger picture which is to create companies that don’t just succeed in the market, but leave a lasting mark on culture.

  • TO THE MOON

    Redhead

    A bold Swedish snack brand rethinking what “crisp” can be.

    Born from attitude and authenticity, Redhead blends taste, storytelling and rebellion, turning ordinary chips into a cult experience.

  • TO THE MOON

    Redhead

    A bold Swedish snack brand rethinking what “crisp” can be.

    Born from attitude and authenticity, Redhead blends taste, storytelling and rebellion, turning ordinary chips into a cult experience.

    TO THE MOON

    emfas

    A future-driven tech initiative focused on the intersection of data, brand and automation.

    Emfas builds the connective tissue between systems making digital commerce smarter, faster and more human.

  • TO THE MOON

    Stoneleap

    A strategic platform that bridges investment, creativity and structure.

    Stoneleap works behind the scenes, identifying opportunities and turning bold ideas into grounded, scalable ventures.

  • TO THE MOON

    KA YO

    A fashion concept rooted in everyday luxury and self-expression.

    Inspired by European street culture and minimal design, KA YO merges form and emotion — timeless pieces for the modern creative.

Founders first. Always.

We look for founders who see opportunity where others see limits.

You don’t need to have it all figured out you do need to care deeply about what you’re building.

We typically invest in:

  • Consumer & lifestyle brands
  • Health, wellness & performance
  • E-commerce & digital infrastructure
  • Creative industries
Pitch your company
  • Grounded in Reality. Aimed at the Moon.

    Every great company starts with a founder who dares to go first.
    We exist to help them go further; to the moon, and we’re not just investors in that way, we’re operators.

    Our team is actively involved in building and scaling the following brands.

Our investment philosophy

We believe the future belongs to bold founders and timeless brands. That’s why our focus is on companies that combine strong purpose with commercial potential.

  • Our investment philosophy

    We believe the future belongs to bold founders and timeless brands. That’s why our focus is on companies that combine strong purpose with commercial potential.

  • Early & engaged.

    We invest in early-stage or growth-ready brands where we can contribute actively.

  • Founder-driven.

    We know what it takes to build, we’ve done it ourselves.

  • Brand/community.

    Products fade; culture lasts. We invest in both.

  • Mindset.

    Long-term. Our returns are measured in trust, traction and time, not just multiples.